good results are never an accident
SPICE is a leading Benelux communication & creation agency with a select portfolio of clients across fashion, beauty and lifestyle. With 22 years of brand- and relationship building expertise and an unmatched network straddling media, stylists, celebrities, opinion formers and digital influencers, SPICE works on long-lasting client relationships driven by solid strategy and beautiful execution. We ask difficult questions. We devote time to understanding where you are and where you want to be. We identify your audience. We isolate your objectives and we set out to exceed them.
- Communication strategy
- Press Office
- Influencer engagement
- Product gifting
- Red carpet dressing
- Guest list handling
- Media buying
- Reporting & analysis
- Brand strategy
- Content creation
- Event creation
- Event production
- Social media strategy
- Market research
- Graphic design
Selected clients & projects
BA&SH X COWBOY
Always on the lookout for new ways to assist women in their daily lives, offering
the power and freedom whilst remaining conscious of environmental impacts,
ba&sh is unveiling two new collaborations: one with Cowboy the world’s most
connected ebike, and the other with Cosmo Connected to offer a helmet with
an exclusive design for riding in safety. These collaborations bring together
sustainable mobility, technology and style to allow you to take on the autumn in
style! To celebrate this launch, top tier talents and press of the Benelux gathered
at the store in the PC. Hooftstraat for a test ride and a festive drink, all dressed to
impress in ba&sh.
YOUNG PATRONS GALA
This year Spice is teaming up with the Young Patrons circle of the National Opera
and ballet. The international Young Patrons Gala is the cultural event of the year,
showcasing the talented youth of Dutch National Opera and Dutch National Ballet.
A festive evening of special performances and extravagant outfits, followed by a
big party in the foyer attended by all the artists of the evening. In collaboration
with Vogue, SPICE will handle VIP dressing and hosting of 15 selected high-
profile guests. Guests will be dressed in designer looks, provided with make-up
and hair service and will be heading to the event via an iconic boat tour over the
Amsterdam canals. The entire process will be captured by Vogue in ‘Get ready
with me’ videos.
JOHNNIE WALKER UMAMI
To celebrate the launch of their new limited editon blend Umami, Johnnie Walker
Blue Label organized an exclusive tasting and dinner at a private location in the
city centre of Amsterdam.The night kicked off with a tasting where regular Johnnie
Walker Blue Label whisky was compared to the Elusive flavour of Umami. The
Michelin-star dinner was provided by Yamazato’s chef Masanori Tomikawa and
his team. In collaboration with a World Class Bartender, a perfectly suiting Umami
menu was created to make the mysterious flavour of the Umami Scotch whisky
come to life. In combination with the lovely company of the evening, this was a
night to remember.
For the newest DetoxDenim collection of ARMEDANGELS, upcoming Dutch
photographer Stijn de Vries was connected to the brand. The DetoxDenim
collection is one of the most important collections for the brand and they are a
pionier when it comes to sustainable denim. The DetoxDenim collection was shot
on a diverse group of people, a combination of Dutch influencers and models and
created a buzz all around town.
For the opening of the ESSENTIEL STORE we created all assets for a full ESSENTIEL experience. We located a BAR ESSENTIEL at the store for some cocktails and bites. Taking BATEAU ESSENTIEL for a short canal tour. And after the canal tour, we arrived at BISTRO ESSENTIEL (full restaurant take over) for a funky dinner and dance. In total there were 150 attendees, of which top media titles such as ELLE, Esquire, Vogue, Numéro, Esquire, Harper’s BAZAAR, Cosmopolitan and all major newspapers. Other guests included an eclectic mix of celebrities, influencers and other inspiring people.
In spring 2023, Essentiel Antwerp introduces their Occasion wear capsule collection and released another Rental Collection. The Occasion wear consists of unique party pieces, the rental collection invites lovers to rent eveningwear in Antwerp, Ghent, Knokke, London and Amsterdam. We celebrated both collections in-store and partied the night away at Soho House, all guests dressed in Essentiel.
SPICE is covering a 360 PR strategy for the French Maison within the Dutch market, ranging from jewellery, watches, leather goods, home decoration and perfumes. Throughout the year we support all categories with the ongoing send- out of press releases, interview- and press trips handling, concepting, ambassador planning and influencer engagement. Next to daily PR matters, we have guided many press trips, amongst others the visit of the ‘’women in design’’ exhibition in the Kunsthal Rotterdam, the ‘hoarding’ reveal and the new boutique opening and a press trip towards the Parisian perfume atelier of Mathilde Laurent.
We have been working for Bulgari since 2012 covering all categories; Jewels, Watches, Accessories and Perfume. Throughout the year we support all categories with ongoing send out of press releases (product, red carpet and special event news), interview planning, press trips, ambassador plans and influencer engagement. Next to instore presentations we have co-created and produced yearly events at the van Gogh Museum, the Botanical Gardens and the newly opened former Diamond Centre. In collaboration with our Visual Content Partner Underpromise we have created imagery for Bvlgari Perfume. Last event was hosted in November 2021, highlighting B.zero1 as the hero product within a series of portraits of the guests pictures by Framed.
For the Parisian brand we set up a Marché Sézane at one of the cutest locations in Amsterdam: Buffet van Odette – the store. Press and influencers were invited for a collection preview while filling their petit baskets with tasty french delicacy. The love and support for Sézane turned out to be overwhelming, resulting in many more attendees than expected.
BIMBA Y LOLA
BIMBA Y LOLA is a creative collective whose collections are characterized by bold colors, edgy prints and original combinations of materials. The label is all about community and spreading its vision through creatives, always with the idea that fashion cannot be separated from art and culture. This is reflected in the various collaborations the brand establishes with (inter)national talents. For the launch of the collection in collaboration with artist Kentaro Okawara, we hosted a canal tour, followed by an instore event. During the canal tour, the bikes of our invitees were decorated with flowers.
We were given the freedom to create a newsworthy and visually appealing concept for dating app Bumble during our famous Kingsday. As Bumble is all about female empowerment and equality, we took the opportunity to solve one of the biggest challenges for women. It is a common problem that there are not enough public restrooms for women. Bumble set out for change and created ‘Bumble Hives’ at different locations in Amsterdam. During one of the biggest and busiest bank holidays in The Netherlands: Koningsdag. Thousands of women were able to use the bumble bathrooms , a calm, clean and safe space for women, and everyone who identifies as woman.
Portfolio & Projects
Bvlgari, Bumble, Cartier, Biologique Recherche, Tudor, Bimba y Lola, Zalando, Charlotte Tilbury, Claes Iversen, Max Zara Sterck, Iris van Herpen, Natan, Nxt Museum, Frenken, Gucci Beauty, Essentiel Antwerp, Martan, Tom Ford Eyewear, Tod's Eyewear, Trinny London, Gray Label, Hul Le Kes, Johnnie Walker, Sézane, Veja, Vans, Guess, Tweek-Eek, Vinted, Vogue, Table du Sud, Squarespace, Pull&Bear, Armed Angels, Rob Peetoom, McArthurGlen, Marie Jo, Christophe Robin, Maria Nila, Max Mara Eyewear, Prima Donna, Bottega Veneta, De Bijenkorf, Acne, Comme des Garçons, David Laport, Dyson, Diptyque, Elzinga, Evian, Hanro, Ketel One, Levi's, Lee, Moncler Lunettes, Martini, Nokia, Nike, Volvo, Young Stedelijk Museum, Zara