good results are never an accident
SPICE is a leading Benelux communication & creation agency with a select portfolio of clients across fashion, beauty and lifestyle. With 20 years of brand- and relationship building expertise and an unmatched network straddling media, stylists, celebrities, opinion formers and digital influencers, SPICE works on long-lasting client relationships driven by solid strategy and beautiful execution. We ask difficult questions. We devote time to understanding where you are and where you want to be. We identify your audience. We isolate your objectives and we set out to exceed them.
- Communication strategy
- Press Office
- Influencer engagement
- Product gifting
- Red carpet dressing
- Guest list handling
- Media buying
- Reporting & analysis
- Brand strategy
- Content creation
- Event creation
- Event production
- Social media strategy
- Market research
- Graphic design
Selected clients & projects
Deliciously Ella Pop-up Store
For one day we organized a pop-up store for Delicously Ella, bringing the very best of the brand to our pop-up store. The press and influencers enjoyed a deliciously plant-based breakfast in the morning whilst browsing and sampling the popular range. Ella gave a small talk on the brand’s mission and discussed all things plant-based living with her guests. In the afternoon we received 400 consumers who got the chance to shop the exclusive product range, taste Ella’s popular dishes and meet her in person.
For the opening of the ESSENTIEL STORE we created all assets for a full ESSENTIEL experience. We located a BAR ESSENTIEL at the store for some cocktails and bites. Taking BATEAU ESSENTIEL for a short canal tour. And after the canal tour, we arrived at BISTRO ESSENTIEL (full restaurant take over) for a funky dinner and dance. In total there were 150 attendees, of which top media titles such as ELLE, Esquire, Vogue, Numéro, Esquire, Harper’s BAZAAR, Cosmopolitan and all major newspapers. Other guests included an eclectic mix of celebrities, influencers and other inspiring people.
In spring 2023, Essentiel Antwerp introduces their Occasion wear capsule collection and released another Rental Collection. The Occasion wear consists of unique party pieces, the rental collection invites lovers to rent eveningwear in Antwerp, Ghent, Knokke, London and Amsterdam. We celebrated both collections in-store and partied the night away at Soho House, all guests dressed in Essentiel.
SPICE is covering a 360 PR strategy for the French Maison within the Dutch market, ranging from jewellery, watches, leather goods, home decoration and perfumes. Throughout the year we support all categories with the ongoing send- out of press releases, interview- and press trips handling, concepting, ambassador planning and influencer engagement. Next to daily PR matters, we have guided many press trips, amongst others the visit of the ‘’women in design’’ exhibition in the Kunsthal Rotterdam, the ‘hoarding’ reveal and the new boutique opening and a press trip towards the Parisian perfume atelier of Mathilde Laurent.
VOGUESPICE was the agency of choice for the launch of Vogue Netherlands for the Benelux market. Spice took care of all ongoing PR for the magazine and editor in chief Karin Swerkink and took responsibility for many events including Vogue Fashion Night out, Vogue x Viktor & Rolf, Vogue by Mario Testino, Doutzen mother love issue, Vogue’s 5th anniversary party at the Rijksmuseum in Amsterdam and the launch of Vogue Living and Vogue Man. Since 2023, Spice is proud to announce to be the PR agency of choice to represent the ‘re-branded’ version of Vogue NL once again.
We have been working for Bulgari since 2012 covering all categories; Jewels, Watches, Accessories and Perfume. Throughout the year we support all categories with ongoing send out of press releases (product, red carpet and special event news), interview planning, press trips, ambassador plans and influencer engagement. Next to instore presentations we have co-created and produced yearly events at the van Gogh Museum, the Botanical Gardens and the newly opened former Diamond Centre. In collaboration with our Visual Content Partner Underpromise we have created imagery for Bvlgari Perfume. Last event was hosted in November 2021, highlighting B.zero1 as the hero product within a series of portraits of the guests pictures by Framed.
For the Parisian brand we set up a Marché Sézane at one of the cutest locations in Amsterdam: Buffet van Odette – the store. Press and influencers were invited for a collection preview while filling their petit baskets with tasty french delicacy. The love and support for Sézane turned out to be overwhelming, resulting in many more attendees than expected.
BIMBA Y LOLA
BIMBA Y LOLA is a creative collective whose collections are characterized by bold colors, edgy prints and original combinations of materials. The label is all about community and spreading its vision through creatives, always with the idea that fashion cannot be separated from art and culture. This is reflected in the various collaborations the brand establishes with (inter)national talents. For the launch of the collection in collaboration with artist Kentaro Okawara, we hosted a canal tour, followed by an instore event. During the canal tour, the bikes of our invitees were decorated with flowers.
We were given the freedom to create a newsworthy and visually appealing concept for dating app Bumble during our famous Kingsday. As Bumble is all about female empowerment and equality, we took the opportunity to solve one of the biggest challenges for women. It is a common problem that there are not enough public restrooms for women. Bumble set out for change and created ‘Bumble Hives’ at different locations in Amsterdam. During one of the biggest and busiest bank holidays in The Netherlands: Koningsdag. Thousands of women were able to use the bumble bathrooms , a calm, clean and safe space for women, and everyone who identifies as woman.
Portfolio & Projects
Bvlgari, Bumble, Cartier, Biologique Recherche, Tudor, Bimba y Lola, Charlotte Tilbury, Claes Iversen, Christian Wijnants, Iris van Herpen, Natan, Nxt Museum, Frenken, Gucci Beauty, Essentiel Antwerp, Martan, Tom Ford Eyewear, Tod's Eyewear, Trinny London, Gray Label, Hul Le Kes, Sézane, Veja, Vans, Scotch & Soda, Tweek-Eek, Vinted, Vogue Table du Sud, Web Eyewear, Xlash Cosmetics, Armed Angels, By1Oak, McAtherGlen, Elvie, Il Makiage, Izipizi, Marie Jo, Christophe Robin, Maria Nila, Old Habits Die Hard, Prima Donna, Bottega Veneta, De Bijenkorf, Acne, Comme des Garçons, David Laport, Dyson, Diptyque, Elzinga, Evian, Hanro, Johnnie Walker, Ketel One, Levi's, Lee, Moncler Lunettes, Martini, Nokia, Nike, Volvo, Young Stedelijk Museum, Zara