good results are never an accident

Selected clients & projects

• BA&SH X COWBOY

  Always on the lookout for new ways to assist women in their daily lives, offering
  the power and freedom whilst remaining conscious of environmental impacts,
  ba&sh is unveiling two new collaborations: one with Cowboy the world’s most
  connected ebike, and the other with Cosmo Connected to offer a helmet with
  an exclusive design for riding in safety. These collaborations bring together
  sustainable mobility, technology and style to allow you to take on the autumn in
  style! To celebrate this launch, top tier talents and press of the Benelux gathered
  at the store in the PC. Hooftstraat for a test ride and a festive drink, all dressed to
  impress in ba&sh.

  

  

  

  

  

• YOUNG PATRONS GALA

  This year Spice is teaming up with the Young Patrons circle of the National Opera
  and ballet. The international Young Patrons Gala is the cultural event of the year,
  showcasing the talented youth of Dutch National Opera and Dutch National Ballet.
  A festive evening of special performances and extravagant outfits, followed by a
  big party in the foyer attended by all the artists of the evening. In collaboration

  with Vogue, SPICE will handle VIP dressing and hosting of 15 selected high-
  profile guests. Guests will be dressed in designer looks, provided with make-up

  and hair service and will be heading to the event via an iconic boat tour over the
  Amsterdam canals. The entire process will be captured by Vogue in ‘Get ready
  with me’ videos.

  

  

  

  

  

  

• JOHNNIE WALKER UMAMI

  To celebrate the launch of their new limited editon blend Umami, Johnnie Walker
  Blue Label organized an exclusive tasting and dinner at a private location in the
  city centre of Amsterdam.The night kicked off with a tasting where regular Johnnie
  Walker Blue Label whisky was compared to the Elusive flavour of Umami. The
  Michelin-star dinner was provided by Yamazato’s chef Masanori Tomikawa and
  his team. In collaboration with a World Class Bartender, a perfectly suiting Umami
  menu was created to make the mysterious flavour of the Umami Scotch whisky
  come to life. In combination with the lovely company of the evening, this was a
  night to remember.

  

  

  

  

  

• ARMED ANGELS

  For the newest DetoxDenim collection of ARMEDANGELS, upcoming Dutch
  photographer Stijn de Vries was connected to the brand. The DetoxDenim
  collection is one of the most important collections for the brand and they are a
  pionier when it comes to sustainable denim. The DetoxDenim collection was shot
  on a diverse group of people, a combination of Dutch influencers and models and
  created a buzz all around town.

  

  

  

  

  

• ESSENTIEL ANTWERP

  For the opening of the ESSENTIEL STORE we created all assets for a full ESSENTIEL experience. We located a BAR ESSENTIEL at the store for some cocktails and bites. Taking BATEAU ESSENTIEL for a short canal tour. And after the canal tour, we arrived at BISTRO ESSENTIEL (full restaurant take over) for a funky dinner and dance. In total there were 150 attendees, of which top media titles such as ELLE, Esquire, Vogue, Numéro, Esquire, Harper’s BAZAAR, Cosmopolitan and all major newspapers. Other guests included an eclectic mix of  celebrities, influencers and other inspiring people.

  In spring 2023, Essentiel Antwerp introduces their Occasion wear capsule collection and released another Rental Collection. The Occasion wear consists of unique party pieces, the rental collection invites lovers to rent eveningwear in Antwerp, Ghent, Knokke, London and Amsterdam. We celebrated both collections in-store and partied the night away at Soho House, all guests dressed in Essentiel.

   

   

  

  

  

  

  

  

  

  

  

  

• Cartier

  SPICE is covering a 360 PR strategy for the French Maison within the Dutch market, ranging from jewellery, watches, leather goods, home decoration and perfumes. Throughout the year we support all categories with the ongoing send- out of press releases, interview- and press trips handling, concepting, ambassador planning and influencer engagement. Next to daily PR matters, we have guided many press trips, amongst others the visit of the ‘’women in design’’ exhibition in the Kunsthal Rotterdam, the ‘hoarding’ reveal and the new boutique opening and a press trip towards the Parisian perfume atelier of Mathilde Laurent.

  

  

  

  

  

  

• BULGARI

  We have been working for Bulgari since 2012 covering all categories; Jewels, Watches, Accessories and Perfume. Throughout the year we support all categories with ongoing send out of press releases (product, red carpet and special event news), interview planning, press trips, ambassador plans and influencer engagement. Next to instore presentations we have co-created and produced yearly events at the van Gogh Museum, the Botanical Gardens and the newly opened former Diamond Centre. In collaboration with our Visual Content Partner Underpromise we have created imagery for Bvlgari Perfume. Last event was hosted in November 2021, highlighting B.zero1 as the hero product within a series of portraits of the guests pictures by Framed.

  

  

  

  

  

  

• Sézane

  For the Parisian brand we set up a Marché Sézane at one of the cutest locations in Amsterdam: Buffet van Odette – the store. Press and influencers were invited for a collection preview while filling their petit baskets with tasty french delicacy. The love and support for Sézane turned out to be overwhelming, resulting in many more attendees than expected.

  

  

  

  

  

  

• BIMBA Y LOLA

  BIMBA Y LOLA is a creative collective whose collections are characterized by bold colors, edgy prints and original combinations of materials. The label is all about community and spreading its vision through creatives, always with the idea that fashion cannot be separated from art and culture. This is reflected in the various collaborations the brand establishes with (inter)national talents. For the launch of the collection in collaboration with artist Kentaro Okawara, we hosted a canal tour, followed by an instore event. During the canal tour, the bikes of our invitees were decorated with flowers.

  

  

  

  

  

• BUMBLE

  We were given the freedom to create a newsworthy and visually appealing concept for dating app Bumble during our famous Kingsday. As Bumble is all about female empowerment and equality, we took the opportunity to solve one of the biggest challenges for women. It is a common problem that there are not enough public restrooms for women. Bumble set out for change and created ‘Bumble Hives’ at different locations in Amsterdam. During one of the biggest and busiest bank holidays in The Netherlands: Koningsdag. Thousands of women were able to use the bumble bathrooms , a calm, clean and safe space for women, and everyone who identifies as woman.