good results are never an accident
SPICE is a leading Benelux communication & creation agency with a select portfolio of clients across fashion, beauty and lifestyle. With 20 years of brand- and relationship building expertise and an unmatched network straddling media, stylists, celebrities, opinion formers and digital influencers, SPICE works on long-lasting client relationships driven by solid strategy and beautiful execution. We ask difficult questions. We devote time to understanding where you are and where you want to be. We identify your audience. We isolate your objectives and we set out to exceed them.
- Communication strategy
- Press Office
- Influencer engagement
- Product gifting
- Red carpet dressing
- Guest list handling
- Media buying
- Reporting & analysis
- Brand strategy
- Content creation
- Event creation
- Event production
- Social media strategy
- Market research
- Graphic design
Selected clients & projects
We have been working for Bulgari since 2012 covering all categories; Jewels, Watches, Accessories and Perfume. Throughout the year we support all categories with ongoing send out of press releases (product, red carpet and special event news), interview planning, press trips, ambassador plans and influencer engagement. Next to instore presentations we have co-created and produced yearly events at the van Gogh Museum, the Botanical Gardens and the newly opened former Diamond Centre. In collaboration with our Visual Content Partner Underpromise we have created imagery for Bvlgari Perfume. Last event was hosted in November 2021, highlighting B.zero1 as the hero product within a series of portraits of the guests pictures by Framed
Groundbreaking new museum in Amsterdam-Noord – the first museum in the Netherlands fully dedicated to digital art. To establish Nxt Museum as a credible fine art institution and as a thought leader we arranged in-depth interviews and tours with the top tier art critics of the biggest national newspapers. For the opening, we introduced the mainstream audience with the museum via brand stories across daily, national and regional lifestyle media. Next to our PR and event services SPICE PR guided all content creation in collaboration with our Visual content partner Underpromise.
Representing since 2017. For the Amsterdam opening of the Essentiel Antwerp store we defined a concept and created and produced all assets for a full Essentiel experience.
Starting at Bar Essentiel with cocktails and bites at the store. Continuing by Bateau Essentiel for a joyful canal tour. Arriving at Bistro Essentiel (full restaurant take over) for a funky dinner and dance
Spice has been honoured to represent Beauty brand Charlotte Tilburry since the launch in 2015. Apart from all classic PR and influencer engagement we create, produce and host all yearly events and guide all influencer deals.
Spice has represented dating app Bumble since the launch in 2017. Apart from all classic PR and influencer engagement we co-create, produce and host all yearly events and negotiate all media and influencer deals. In November 2021 a video series of inspiring table talks about dating for Bumble in collaboration with ELLE Magazine took place hosted by chief editor Anke de Jong.
Spice has been honoured to represent NIKE for 11 years. Apart from all classic PR and influencer engagement we co-created and hosted all yearly events. With a special emphasis on setting on collaborations with Dutch creatives.
For the launch of the LIDL x Heidi Klum fashion collections in The Netherlands Spice rolled out a 360 approach press strategy which implemented several impactful activities. A NY presstrip, A secret showroom, the LIDL Supermarket dinner, Instore influencer shoot, LIDL Fashion show during Amsterdam Fashion Week, Front row LIDL-socks gifting resulted in an overflow of Dutch coverage for months on end.
A celebration of 16 years of Spice PR.
The anniversary was celebrated with a restaurant take-over of Hotel Goudfazant where 200 close contacts of Spice PR enjoyed a dinner in a beautiful setting decorated with the most important Dutch designer looks throughout the years. Current editior at Large of LINDA. Magazine and former editor of Glamour and Vogue, Karin Swerink, surprised Spice with a heartwarming speech about all highlights, the personal bond with the Spice team and the years long working relationship. All guest were pictured table by table by photographer Alexander Sporre, who soon after became a business partner of Spice (together with Joanna van der Werf and Spice PR he is the founder underpromise, a content creation agency) A night full of sparkle, love and memories celebrated with all that have contributed to the success and amazing journey of Spice PR.
Portfolio & Projects
Bvlgari, Bumble, Cartier, Biologique Recherche, Tudor, Bimba y Lola, Charlotte Tilbury, Claes Iversen, Christian Wijnants, Iris van Herpen, Natan, Nxt Museum, Frenken, Gucci Beauty, Essentiel Antwerp, Tom Ford Eyewear, Tod's Eyewear, Trinny London, Gray Label, Hul Le Kes, Humanoid, Sézane, Veja, Vans, Scotch & Soda, Skua Studio, Tweek-Eek, Vinted, Table du Sud, Sloggi, Web Eyewear, Xlash Cosmetics, Zapp, Alterna, Armed Angels, By1Oak, McAtherGlen, Elvie, Il Makiage, Izipizi, Keen-Uneek, Marie Jo, Old Habits Die Hard, Prima Donna, Bottega Veneta, De Bijenkorf, Acne, Comme des Garçons, David Laport, Dyson, Diptyque, Elzinga, Evian, Hanro, Johnnie Walker, Ketel One, Levi's, Lee, Moncler Lunettes, Martini, Nokia, Nike, Vogue, Volvo, Young Stedelijk Museum, Zara