good results are never an accident

Selected clients & projects

• ARMED ANGELS

  For the newest DetoxDenim collection of ARMEDANGELS, upcoming Dutch
  photographer Stijn de Vries was connected to the brand. The DetoxDenim
  collection is one of the most important collections for the brand and they are a
  pionier when it comes to sustainable denim. The DetoxDenim collection was shot
  on a diverse group of people, a combination of Dutch influencers and models and
  created a buzz all around town.

  

  

  

  

  

• ESSENTIEL ANTWERP

  For the opening of the ESSENTIEL STORE we created all assets for a full ESSENTIEL experience. We located a BAR ESSENTIEL at the store for some cocktails and bites. Taking BATEAU ESSENTIEL for a short canal tour. And after the canal tour, we arrived at BISTRO ESSENTIEL (full restaurant take over) for a funky dinner and dance. In total there were 150 attendees, of which top media titles such as ELLE, Esquire, Vogue, Numéro, Esquire, Harper’s BAZAAR, Cosmopolitan and all major newspapers. Other guests included an eclectic mix of  celebrities, influencers and other inspiring people.

  In spring 2023, Essentiel Antwerp introduces their Occasion wear capsule collection and released another Rental Collection. The Occasion wear consists of unique party pieces, the rental collection invites lovers to rent eveningwear in Antwerp, Ghent, Knokke, London and Amsterdam. We celebrated both collections in-store and partied the night away at Soho House, all guests dressed in Essentiel.

   

   

  

  

  

  

  

  

  

  

  

  

• Cartier

  SPICE is covering a 360 PR strategy for the French Maison within the Dutch market, ranging from jewellery, watches, leather goods, home decoration and perfumes. Throughout the year we support all categories with the ongoing send- out of press releases, interview- and press trips handling, concepting, ambassador planning and influencer engagement. Next to daily PR matters, we have guided many press trips, amongst others the visit of the ‘’women in design’’ exhibition in the Kunsthal Rotterdam, the ‘hoarding’ reveal and the new boutique opening and a press trip towards the Parisian perfume atelier of Mathilde Laurent.

  

  

  

  

  

  

• VOGUE

  SPICE was the agency of choice for the launch of Vogue Netherlands for the Benelux market. Spice took care of all ongoing PR for the magazine and editor in chief Karin Swerkink and took responsibility for many events including Vogue Fashion Night out, Vogue x Viktor & Rolf, Vogue by Mario Testino, Doutzen mother love issue, Vogue’s 5th anniversary party at the Rijksmuseum in Amsterdam and the launch of Vogue Living and Vogue Man. Since 2023, Spice is proud to announce to be the PR agency of choice to represent the ‘re-branded’ version of Vogue NL once again.

  

  

  

  

  

  

• BULGARI

  We have been working for Bulgari since 2012 covering all categories; Jewels, Watches, Accessories and Perfume. Throughout the year we support all categories with ongoing send out of press releases (product, red carpet and special event news), interview planning, press trips, ambassador plans and influencer engagement. Next to instore presentations we have co-created and produced yearly events at the van Gogh Museum, the Botanical Gardens and the newly opened former Diamond Centre. In collaboration with our Visual Content Partner Underpromise we have created imagery for Bvlgari Perfume. Last event was hosted in November 2021, highlighting B.zero1 as the hero product within a series of portraits of the guests pictures by Framed.

  

  

  

  

  

  

• Sézane

  For the Parisian brand we set up a Marché Sézane at one of the cutest locations in Amsterdam: Buffet van Odette – the store. Press and influencers were invited for a collection preview while filling their petit baskets with tasty french delicacy. The love and support for Sézane turned out to be overwhelming, resulting in many more attendees than expected.