good results are never an accident
SPICE is a leading Benelux communication & creation agency with a select portfolio of clients across fashion, beauty and lifestyle. With 20 years of brand- and relationship building expertise and an unmatched network straddling media, stylists, celebrities, opinion formers and digital influencers, SPICE works on long-lasting client relationships driven by solid strategy and beautiful execution. We ask difficult questions. We devote time to understanding where you are and where you want to be. We identify your audience. We isolate your objectives and we set out to exceed them.
- Communication strategy
- Press Office
- Influencer engagement
- Product gifting
- Red carpet dressing
- Guest list handling
- Media buying
- Reporting & analysis
- Brand strategy
- Content creation
- Event creation
- Event production
- Social media strategy
- Market research
- Graphic design
Selected clients & projects
BIMBA Y LOLA
BIMBA Y LOLA is a creative collective whose collections are characterized by bold colors, edgy prints and original combinations of materials. The label is all about community and spreading its vision through creatives, always with the idea that fashion cannot be separated from art and culture. This is reflected in the various collaborations the brand establishes with (inter)national talents. For the launch of the collection in collaboration with artist Kentaro Okawara, we hosted a canal tour, followed by an instore event. During the canal tour, the bikes of our invitees were decorated with flowers.
To celebrate the BVLGARI Omnia Crystalline perfume collection, we have organised an event based on the special crystals represented in the perfume. The event started with a sound healing done by Sanctum, all inspired and guided by the different crystals and ingredients within the perfume. After this relaxing experience the invitees could enjoy a healthy lunch, of course topped off with the perfume as a gift
We were given the freedom to create a newsworthy and visually appealing concept for dating app Bumble during our famous Kingsday. As Bumble is all about female empowerment and equality, we took the opportunity to solve one of the biggest challenges for women. It is a common problem that there are not enough public restrooms for women. Bumble set out for change and created ‘Bumble Hives’ at different locations in Amsterdam. During one of the biggest and busiest bank holidays in The Netherlands: Koningsdag. Thousands of women were able to use the bumble bathrooms , a calm, clean and safe space for women, and everyone who identifies as woman.
To celebrate the new perfume atelier of Cartier’s ‘’nose’’ Mathilde Laurent we had the opportunity to invite ELLE’s top tier beauty editor Kaira van Wijk to the atelier. Multiple experiences took place, next to dinners and lunches with invitees. The terrace of Mathilde, overlooking the roof of the Madeleine, is also home to a meditation staircase and a place where plants are found, grown to be picked in the morning and drunk later, like warm perfumes – an experience that was included in the trip. An olfactory experience which reminds us that perfumery has not always been a universal practice, and that in the past it was even made in the garden. Personalized perfumes, made live in the atelier were gifted later. The trip resulted in a dedicated article in ELLE. We were allowed to only invite one press contact, so decided ELLE would be a perfect match for this. In return they have established a dedicated interview in print
Spice has been honoured to represent Beauty brand Charlotte Tilburry since the launch in 2015. Apart from all classic PR and influencer engagement we create, produce and host all yearly events and guide all influencer deals.
For the opening of the ESSENTIEL STORE we created all assets for a full ESSENTIEL experience. We located a BAR ESSENTIEL at the store for some cocktails and bites.
Taking BATEAU ESSENTIEL for a short canal tour. And after the canal tour, we arrived at BISTRO ESSENTIEL (full restaurant take over) for a funky dinner and dance. In total there were 150 attendees, of which top media titles such as ELLE, Esquire, Vogue, Numéro, Esquire, Harper’s BAZAAR, Cosmopolitan and all major newspapers. Other guests included an eclectic mix of celebrities, influencers and other inspiring people.
Groundbreaking new museum in Amsterdam-Noord – the first museum in the Netherlands fully dedicated to digital art. To establish Nxt Museum as a credible fine art institution and as a thought leader we arranged in-depth interviews and tours with the top tier art critics of the biggest national newspapers. For the opening, we introduced the mainstream audience with the museum via brand stories across daily, national and regional lifestyle media. Next to our PR and event services SPICE PR guided all content creation in collaboration with our Visual content partner Underpromise.
TABLE DU SUD
For Table du Sud, a manufacturer of high-quality tables and furniture, we created and opened ‘Les Tables’. A one-day pop-up restaurant where over 75 guests could take a seat at one of the Table du Sud tables experiencing beautiful vegan food, nice company, and the variety and richness of Table dus Suds assortment.
For the Parisian brand we set up a Marché Sézane at one of the cutest locations in Amsterdam: Buffet van Odette – the store. Press and influencers were invited for a collection preview while filling their petit baskets with tasty french delicacy. The love and support for Sézane turned out to be overwhelming, resulting in many more attendees than expected.
A celebration of 16 years of Spice PR.
The anniversary was celebrated with a restaurant take-over of Hotel Goudfazant where 200 close contacts of Spice PR enjoyed a dinner in a beautiful setting decorated with the most important Dutch designer looks throughout the years. Current editior at Large of LINDA. Magazine and former editor of Glamour and Vogue, Karin Swerink, surprised Spice with a heartwarming speech about all highlights, the personal bond with the Spice team and the years long working relationship. All guest were pictured table by table by photographer Alexander Sporre, who soon after became a business partner of Spice (together with Joanna van der Werf and Spice PR he is the founder underpromise, a content creation agency) A night full of sparkle, love and memories celebrated with all that have contributed to the success and amazing journey of Spice PR.
Portfolio & Projects
Bvlgari, Bumble, Cartier, Biologique Recherche, Tudor, Bimba y Lola, Charlotte Tilbury, Claes Iversen, Christian Wijnants, Iris van Herpen, Natan, Nxt Museum, Frenken, Gucci Beauty, Essentiel Antwerp, Martan, Tom Ford Eyewear, Tod's Eyewear, Trinny London, Gray Label, Hul Le Kes, Humanoid, Sézane, Veja, Vans, Scotch & Soda, Skua Studio, Tweek-Eek, Vinted, Table du Sud, Sloggi, Web Eyewear, Xlash Cosmetics, Zapp, Alterna, Armed Angels, By1Oak, McAtherGlen, Elvie, Il Makiage, Izipizi, Keen-Uneek, Marie Jo, Old Habits Die Hard, Prima Donna, Bottega Veneta, De Bijenkorf, Acne, Comme des Garçons, David Laport, Dyson, Diptyque, Elzinga, Evian, Hanro, Johnnie Walker, Ketel One, Levi's, Lee, Moncler Lunettes, Martini, Nokia, Nike, Vogue, Volvo, Young Stedelijk Museum, Zara